You searched for Marketing - Page 285 of 285 - Counterman Magazine
Visibility: Helping Your Customers See and Be Seen

Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.

Eyes on the Prize

Pricing is an important factor in running an auto parts business. But it’s not the only one.

2002 Parts Store Market Profile

So what is average? If you’re talking about things easily quantified like return rates, the answers are easy. But what about parts stores themselves?