Selling the ‘Maintenance Free’ Ignition System
What does maintenance free really mean? When it comes to ignition systems, theres still plenty of maintenance to do.
Selling the Belt and Hose Market
To stay afloat, in the aftermarket, parts stores must learn to ebb and flow with the changes in technology and distribution.
Exploring Brand Value
Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?
Parts Delivery and its Costs
Let’s be objective. Traditional jobbers spend lots of money delivering parts to independent shop owners. But too often, jobbers are spending more money than they might think.
It’s In Your Hands to be Car Care Aware
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.
April is National Car Care Month
Your place of business can help create better customers through National Car Care Month activities. A customer whos well informed about automotive maintenance is a better customer, which is why the aftermarket appreciates promotional efforts that educate motorists. The Car Care Council offers a valuable educational and promotional tool with its improved National Car Care
Customer Expectations: DIY vs. Professional Customers
Selling Braking Systems Parts Different kinds of customers expect different kinds of service.
Resolving Jobber and Service Dealer Conflicts
Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.
Visibility: Helping Your Customers See and Be Seen
Visibility-enhancing products such as wipers and lighting are one of the most neglected of automotive maintenance items. However, for optimum performance and driving visibility, blades should be replaced every six months.
Eyes on the Prize
Pricing is an important factor in running an auto parts business. But it’s not the only one.