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Staying Connected In The Year Of COVID-19

Marketing leaders from six top aftermarket companies talk about their communication strategies this year.

BCA Bearings Expands Late-Model Coverage With October Release

The 19 new SKUs represent coverage for 81 late-model applications.

Kevin Judge Inducted Into Federated Vendor Hall Of Fame

Judge is vice president of sales and marketing, automotive aftermarket for NTN Bearing Corp. of America.

VIDEO: Differentials In Light-Duty Vehicles

How do differentials take the drama out of turns?

VIDEO: Selling Wheel Bearings For Heavy-Duty Trucks

Should you recommend a bearing made from case-hardened steel or through-hardened steel?

WIX Filters Introduces Mobile Catalog

The free app, which went live Feb. 2, presents a user-friendly interface designed for quick mobile use.

Bower Adds Pre-Adjusted Wheel-End Kits To Heavy-Duty Line

The kits provide solutions for the heavy-duty truck industry’s most popular wheel-end applications.

Auto-Wares Announces 2019 Suppliers Of The Year

WIX Filters (Mann+Hummel) received top honors.

BCA Bearings Releases 21 New SKUs To End 2019

The new products cover BCA’s wheel-end bearing assemblies, bearings, seals and differential-kit product offerings.

Aftermarket Auto Parts Alliance Kicks Off 2019 Winter Shareholder Meeting In Miami

Nearly 150 Auto Value and Bumper to Bumper shareholders and more than 250 valued channel partners are in attendance.