TRICO EX Factor Promotion Rewards Fall Wiper Sales
ROCHESTER HILLS, Mich. – Trico Products has announced the launch of the TRICO EX Factor fall wiper blade promotion. The promo not only offers consumers mail-in-rebate discounts on TRICO blades but also provides counter professionals and service technicians who sell the most TRICO blades an opportunity to win an "ultimate racing experience." The top individual
TRICO EX Factor Promotion Rewards Fall Wiper Sales
The top individual counterperson or technician who sells or installs the most TRICO Exact Fit, Teflon SHIELD, TRICO Flex, TRICO NeoForm or TRICO Force blades between Sept. 1 – Nov. 16 will win the Ultimate Exotics Racing Combo Ten-Car VIP Experience in Las Vegas for themselves and a guest.
TRICO Featured On Car Care Promotion With Lauren Fix
The segment aired on hundreds of broadcasts and syndicates in major markets across the United States, including Los Angeles, New York and Boston, and was heard as part of several radio programs that highlighted the importance of proper car maintenance throughout the year.
TRICO Releases Canadian Wiper Application Guide
Including new 2012 models as well as many 2013 models that are on the road today, the 256-page guide provides a comprehensive interchange section and highly detailed listings of retail merchandisers and cabinets that are prepared in an easy-to-use format, Trico says.
TRICO Products Wins Two Chrysler Group Supplier Awards
The awards, which recognize Chrysler Group suppliers in 12 judged categories, measure all suppliers in the areas of innovation, quality, delivery, cost, warranty, partnership and a focus on product execution and excellence. More than 1,400 global suppliers, Chrysler Group and Fiat S.p.A executives attended the event at the Fox Theatre in Detroit.
New TRICO Trade Website Features Popular Online Catalog
Since the site’s October 2011 launch, it has hosted more than 80,000 visitors per month from both trade and consumer visitors using the online catalog as well as the “Find Your Wiper Size” feature, Trico says.
Trico Products Announces Spring Advertising Campaign
The brand’s award-winning television ads will appear on all four primary networks, including during such highly rated programming as Major League Baseball, “American Idol” and “Two and a Half Men.”
TRICO NeoForm Wiper Blades Featured On Winter Car Care Promotion With Automotive Expert Bruno Massel
The segment aired in markets across the country, including New York, Atlanta and Las Vegas, and was broadcast on more than 200 television and radio outlets across the country.
Start Of Daylight Saving Time Prompts Reminder From Trico To ‘Change Your Clocks, Change Your Blades’
Snow, ice, sleet and slush punish wiper blades, and repeated freezing and thawing further diminish wipers’ effectiveness.
Trico Products’ Radio Campaign, Website Recognized at 2011 Automotive Communications Awards
LAS VEGAS — Trico Products recently received two honors at the 2011 Automotive Communications Awards. The company was recognized for its Fall 2011 radio campaign and revamped website at a ceremony held during AAPEX 2011.