Bendix Offers Direct Customers Customizable Promotions to Help Drive Sales
TROY, Mich. — The Bendix marketing team is offering its warehouse distributor (WD) customers two new customizable promotions that feature downloadable marketing materials and images for use throughout the year. WDs can use these rewards programs with their customers, including an opportunity be a VIP guest at a National Hot Rod Association (NHRA) race.
Evolution of Aftermarket Product Lines: Part I
The complexities of today’s aftermarket product lines challenge every distributor and manufacturer. How did we get to this point and how will the future of domestic and off-shore sourcing shape tomorrow’s aftermarket? In Part I (of a four part series), Dave Caracci writes about how aftermarket product lines evolved, setting the stage for tomorrow’s new supplier dynamics and relationships.