The Need for the Expert Counter Pro
Does your store have an “expert” in front of the counter? If not, you’re missing the opportunity to add value for your customers.
Here’s Your $39 Brake Job
When does a $39 brake job hurt this industry? It damages the industry’s reputation every time a brake job doesn’t cost $39.
Selling Specialty Chemicals
In a garage located amid the noise and chaos of mid-town Manhattan, a group of journalists gathered to see firsthand how some specialty chemicals work, and the importance store personnel play in their purchase and use. The event was the first such event for Turtle Wax, a company that has been active in the specialty
Divided We Stand
What kind of issue is the “Right to Repair?” It depends on whom you ask. Why does this issue divide technicians, distributors and manufacturers? What can the aftermarket industry learn from this critical debate?
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.
Mirror Image
Counterfeiting is big business, accounting for five to eight percent of all goods sold worldwide.
Brake Friction Materials
There is no such thing as a perfect single formula when it comes to brakes. But in order to steer your customers in the right direction, your recommendations should fit your customer’s concerns perfectly.
Selling Loaded Callipers
Loaded calipers provide a variety of benefits when doing brake jobs on customers’ vehicles. Most brake suppliers have a loaded caliper program today so availability is seldom an issue. If price becomes a hurdle, that’s when it’s time to inform your customers of the features and benefits of loaded calipers. One of the advantages for
So Many Brake Pads, So Little Time
In today’s market, friction materials are designed to accommodate the most specific need. An informed counterperson should be able to recommend the right pad for the right customer.
Ride Control Chassis: Profitable Parts
Long life is just one of the reasons chassis parts dont move very fast. The other reason is that many customers dont know when chassis parts should be replaced.
