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Antilock Brake System

Antilock brake systems have been around since the mid-1980s and are now offered as standard equipment or as an option on most vehicle makes and models.

Brake System Basics: What Every Counter Pro Should Know

Brake parts account for a substantial portion of most parts store sales today, and should continue to do so in the future. Why? Because many parts in the brake system are high-wear items that have to be replaced every few years. When you add up all of the things that can go wrong with brakes,

What’s in That Box?

Who do you trust with your money? Not just anyone, right? Well you shouldn’t trust just any parts brand either.

Selling the Complete Lube, Oil and Filter Job

Maintenance is the key to longevity. Your mother knew what she was talking about when she nagged you to brush your teeth after every meal. And to eat your vegetables. And to change your underwear daily whether you thought it was necessary or not. She knew that if you took good care of yourself, you’d

Making the Grade: Annual ASE P2 Test Prep

In this month’s issue, we mostly only address the technical aspects of the test. But there are other questions that deal with other areas such as sales, communication and inventory management. To help you, read on about certain areas you should know.

Maintenance Minded?

There are thousands of ways to educate the consumer about the benefits of automotive maintenance and repair. Many of the most effective ones start right at the parts counter or service facility. After all, you are the experts and the public takes your advice seriously. However, enticing the service provider to actively engage in educating

11th Annual Tech Forum

Your customers are one of the most important aspects of your business. And when they need your help, you need to be ready with the knowledge and the answers that will help them. This month, Counterman presents some of the most pressing issues surrounding the following topics and what customers are asking. Q: My customer

My Kingdom for a Caliper

We were’nt looking for a Citron caliper, after all. But even so, errors in catalogs (both print and electronic varieties) cost everyone.

New Study Reveals Small WDs Outperform Large Ones

That’s a perfect warehouse? Warehouses come in all shapes and sizes, but the best ones have certain factors in common. A new study conducted by Georgia Tech compares the performance of 212 warehouses in a variety of industries, highlighting the leaders in productivity, accuracy, cycle times, use of technology and quality. The average facility in

Exploring Brand Value

Much like that age-old question about the chicken or the egg, this months topic begs a similar question. When it comes to parts, which do you look for first, quality or brand?