Mechanic Connection: Keeping Up with Technology
Automotive technology has advanced steadily in the last 50 years, but keeping up with it involves the tech’s mind and experience as much as it does scan tools and the Internet.
Annual Technical Training Seminars
Every April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 18 essential product categories.
Power Brake Boosters
Where would your customers be without these amazing devices? In the emergency room? Power brake boosters are standard equipment on virtually all vehicles today thanks to disc brakes and the motoring public’s desire for effortless braking. The power assist provided by the brake booster allows a 120 lb. soccer mom to bring 6,000 lbs. of
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing
Cost Crunch
Rising gas prices continue, but so must your parts deliveries. What do you do?
Why Do I Call the EO Dealer for Parts?
Original-equipment technology, telematics and plain-old marketing are stealing away your professional accounts. Find out why they call the dealer instead of you.
Connecting with Customers: A Day in the Life of an Outside Salesman
The world of the outside sales rep is far more than just making sales. It’s about developing relationships.
Tech Sales Forum
This month, Counterman presents 14 technical articles in a unique Q & A format that address many important product categories.
Price or Quality: Which do Technicians Want?
While technicians say they want quality, all too often their sourcing tends to focus too much on price. So between price and quality, which is more important?
HIGH-TECH RETURNS YOUR STORE CAN AVOID
By Dan Maslic As we all know, warranty returns are not always the result of a defective product. Technicians often return product that works perfectly. Here are two high-tech returns your store might be able to avoid. One of the more common problems faced by jobbers when dealing with electronic powertrain control modules is the