Getting In-Sync
Technology is a fact of life in business. Technology is ready for us. The question is, are we ready for it?
Advertising Strategies: Choosing Your Media
This article offers useful information for understanding and using different types of media to get your message out. In addition to the helpful hints and pointers for advertising your parts store, the underlying all-important message of these articles is that advertising is an equally important aspect of your business. It ranks right up there with every other management function of the parts store. That is, of course, if you want true success in your business.
Flash! Reprogramming Vehicle Computers
Typically, when someone brings up the subject of “flashing” you get two reactions. The technologically informed parts professionals think about added revenue and service, while rowdier folks think about doing something that could land them in front of a judge.
Action and Reaction
Remember manufacturer sales people? There might be a connection between their reduction and a renewed strength of the OE brand.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
10 Brake Lathe Myths
Are your employees properly trained in the lost art of turning rotors? See how many of these myths your staff still believes.
Advertising Dollars and Sense
Last month, we looked at the concepts of marketing and advertising and how they can be applied to a parts store (Improve Your Store Marketing, page 46). Now that we’ve identified the importance of advertising, you’ll need to create an advertising budget so you can begin determining the dollars necessary to put your parts store
Improve Your Store Marketing
Having a well-stocked and efficient inventory with a knowledgeable and eager staff is only part of the job. If you want your parts business to grow beyond what is normally expected from routine business activity, you have to be able to market and advertise.
Paper vs. eCatalogs
Paper catalogs have their place, but in-shop e-catalogs change the shop/store dynamic.
Getting Your Customers Car Care Aware
National Car Care Month Offers Opportunities for April and Beyond