SOUTHFIELD, Mich. — Have you experienced an auto parts “fail” that made you late for work or left you stranded on the side of the road? “#PartsMatter,” an innovative auto safety campaign for consumers and professional technicians throughout the U.S. and Canada, is offering weekly cash prizes to winners who share photos and/or videos documenting a part failure on any passenger vehicle.
Designed to communicate the importance of choosing quality components for every automotive repair, the #PartsMatter campaign is sponsored by several leading North American automotive parts brands, including ANCO, Champion, Fel-Pro, MOOG, and Wagner. Each is a brand of global original equipment and replacement parts manufacturer Federal-Mogul Motorparts, a division of Federal-Mogul Holdings Corp.
“Parts Matter is a vital message for consumers and repair professionals because all replacement parts are not created equal,” said Laura Soave, senior vice president and chief marketing and communications officer, Federal-Mogul Motorparts. “It is the automotive service industry’s responsibility to help customers make smart decisions about parts that should help keep them safe on the road.”
“Many parts might look alike, but that’s where the similarities end,” she said. “Some are designed and manufactured by leading suppliers with proven track records of delivering safety, performance and durability. Many of these suppliers have invested millions of dollars in advanced research and development facilities and adhere to rigorous testing standards before releasing a part to the market. This campaign is ultimately aimed at communicating the potential risks associated with choosing a replacement part or other automotive products from an unknown or unproven supplier.”
Through Dec. 20, 2015, consumers and technicians can enter for a chance to win one of three weekly Visa Prepaid Gift cards valued at $100 (USD) simply by posting a photo or video of a part failure or related vehicle problem via Facebook, Twitter, Instagram, or Tumblr, along with two hashtags — #PartsMatter and #Entry. Participants can also enter via the www.partsmatter.com website.
The campaign also includes a monthly grand-prize contest that will award a Visa Prepaid Gift card valued at $500 (USD) to the participant with the best entry, as selected by a judging panel, for the preceding four weekly sweepstakes periods. There is no cost or purchase necessary to enter the sweepstakes or contest. See official rules and restrictions at www.partsmatter.com.