Perfect Equipment Brand Announces 80-Year Milestone

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Perfect Equipment Brand Announces 80-Year Milestone

Perfect Equipment offers balancing solutions for passenger cars, light trucks and heavy-duty vehicles, in addition to tire valves, TPMS, tools and other wheel and tire accessories.

Counterman Staff
By Counterman Staff
Published:

Perfect Equipment, a brand of WEGMANN automotive, is celebrating its 80th anniversary.

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“Founded in 1939 by young engineer William P. Smissen, Perfect Equipment achieved market-category dominance in the United States within two decades by concentrating on perfecting one crucial product: high-quality wheel-balance weights,” the company said in a news release. “Since those first days in the automotive industry, the Perfect Equipment brand has become a wheel weight of choice for the country’s top retail tire centers.”

In 2005, WEGMANN automotive acquired the Perfect Equipment brand. Over the last decade, the Perfect Equipment brand has diversified its product line and expanded sales opportunities to more than 35 countries, securing brand recognition in the wheel-weight category on a worldwide scale, according to the company.

“It is with great pride that we announce Perfect Equipment’s 80th anniversary,” WEGMANN automotive USA President and CEO Jeff Waechter said. “It is rare to find a brand that has as longstanding a tradition of manufacturing excellence and customer loyalty as Perfect Equipment. Decades of dedicated employees that have provided attention to detail and unmatched customer service is why we are able to celebrate this eighty-year milestone. WEGMANN automotive is very proud of the Perfect Equipment brand and looks forward to continuing the traditions of success well into the future.”

Perfect Equipment offers balancing solutions for passenger cars, light trucks and heavy-duty vehicles, in addition to tire valves, TPMS, tools and other wheel and tire accessories.

Perfect Equipment’s North American headquarters in Murfreesboro, Tennessee, also serves as a manufacturing and distribution facility that produces millions of wheel weights per week and employs more than 250 full-time workers. The company has a West Coast distribution facility in Phoenix. Additional manufacturing facilities are located in Brazil, China and Germany.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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