Royal Purple To Offer Dream Trip To Las Vegas To Attend SEMA, Red Bull Global Rallycross Championship

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Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
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Royal Purple To Offer Dream Trip To Las Vegas To Attend SEMA, Red Bull Global Rallycross Championship

In The Royal Purple Treatment Sweepstakes, enthusiasts are being given the opportunity to win an all-expenses-paid trip to Las Vegas to attend the 2015 SEMA Show on Nov. 3-6 as a guest of Royal Purple as well as VIP access to the Red Bull Global Rallycross championship on Nov. 4.

Counterman Staff
By Counterman Staff
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Red Bull Rallycross

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PORTER, Texas —  Premium synthetic lubricant and performance chemical manufacturer, Royal Purple, announced its latest The Royal Purple Treatment Sweepstakes, offering enthusiasts the opportunity to win an all-expenses-paid trip to Las Vegas to attend the 2015 SEMA Show on Nov. 3-6 as a guest of Royal Purple as well as VIP access to the Red Bull Global Rallycross championship on Nov. 4.

From July 24 – Sept. 30, enthusiasts can enter the sweepstakes by completing the online entry form at www.GetTheRoyalTreatment.com. The first 500 fans are also automatically entered into the sweepstakes when they redeem a $10.00 Visa gift card by submitting a picture  of their receipt online of the purchase of $50.00 or more of Royal Purple’s premium engine oils, oil filters, fuel or coolant treatments, including Max-Atomizer, Max-Clean and Purple Ice from brick and mortar retailers in the U.S. In addition, all entrants are eligible to instantly win a variety of Royal Purple branded merchandise, including t-shirts, backpacks, hats and much more.

Following the close of the sweepstakes’ entry period, one winner will be chosen at random to win The Royal Purple Treatment Sweepstakes grand prize. As part of the grand prize trip to Las Vegas, the winner will receive guest credentials to attend the 2015 SEMA Show – a trade-only automotive event, not open to the general public – domestic air travel two to Las Vegas, five nights’ accommodations and two VIP passes to the Red Bull Global Rallycross season finale.

“2015 has been a record year for Royal Purple, so we wanted to do something exceptional to thank our wonderful fans and customers,” said Leah Herrington, Royal Purple Vice President of Marketing. “We want to give back to those who loyally support our brand by continuing to offer unique, once-in-a-lifetime experiences to see Royal Purple’s outperforming products in action.”

For more information on The Royal Purple Treatment Sweepstakes as well as the $10 Visa gift card offer limited to the first 500 fans, please visit www.GetTheRoyalTreatment.com. More information on Royal Purple and its full line of premium synthetic lubricants, chemical additives and oil filters is available at www.RoyalPurple.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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