Spectra Premium Becomes Major APC Series Partner

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Spectra Premium Becomes Major APC Series Partner

In addition to this partnership, Spectra Premium will be the official event sponsor the Canada Day weekend event at Delaware Speedway slated for June 29.

Counterman Staff
By Counterman Staff
Published:

In partnership with Spectra Premium Industries Inc., the APC Series is proud to announce that Spectra Premium will join as the Official Temperature Control provider for the series. In addition to this partnership, Spectra Premium will be the official event sponsor the Canada Day weekend event at Delaware Speedway slated for June 29th, 2018.

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Spectra Premium, founded in 1989, is based out of Boucherville, Quebec and currently employs over 1,500 employees across North America. As an automotive manufacturer, Spectra PremiumTM is engaged in the design, engineering, manufacturing and distribution of key automotive and heavy duty parts for the aftermarket and original equipment manufacturers.

Beyond its involvement with day-to-day automotive parts, Spectra Premium is heavily involved in motorsports, notably with the design and manufacturing of several high-performance all-aluminum racing radiators. These radiators are newly available for this 2018 season including two racing radiators specifically designed for the APC Series: the RR1500 for the GM Crate Motor and the RR1501 for the Ford Crate Motor.

In addition to these motorsports radiators, Spectra Premium Industries Inc. was the first radiator manufacturer to be granted the CAPA 601 Certification. This CAPA 601 radiator standard is a quality certification that confirms the radiator passed rigorous testing to ensure the part will be equivalent to the car company brand radiator for the collision replacement industry.

Spectra Premium is a North American leader in aftermarket automotive cooling systems, fuel delivery, engine management, climate control and undercar products. The company’s mission is to develop and provide premium automotive and heavy duty parts that is the choice of original equipment manufacturers and automotive technicians. Every Spectra Premium employee is committed to achieve this mission via a global manufacturing and distribution network supported through unmatched customer service and after-sales support. Fans may also remember seeing the Spectra Premium colors flying around Jukasa Motor Speedway last season as a part of the sponsorship package on the number 52 Ken Schrader machine.

Delaware Speedway will play host to the Spectra Premium 100 as part of the Canada Day weekend on Friday, June 29th. The historic half mile is located just outside of London, Ontario and has played host to many exciting moments throughout the series. Six events were previously held at the facility. Andrew Gresel has been the most successful thus far in series competition at Delaware Speedway by claiming 3 victories and another top 3 performance. Other previous winners include Brandon Watson, Jesse Kennedy, and Cole Powell, all claiming 1 series victory at the ½ Mile.

This partnership between Spectra Premium Industries Inc. and the APC Series is something both parties certainly are excited about. Having Spectra Premium on board as the Official Temperature Control Provider of the Series as well as the official event sponsor for the June 29th event at Delaware Speedway is something that helps enhance the racing program for 2018 and beyond. Look for ticket & camping event information for June 29th at www.delawarespeedway.com  and more information regarding Spectra Premium at www.spectrapremium.com

Stay up to date with everything APC Series on www.apcracingseries.com.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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