Standard Motor Products Challenges Automotive Repair Shops to Upload Team Selfies for Prizes

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Standard Motor Products Challenges Automotive Repair Shops to Upload Team Selfies for Prizes

For the grand prize, one winning shop will receive $2,500 toward its next shop-appreciation event.

Counterman Staff
By Counterman Staff
Published:

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Standard Motor Products (SMP) is looking for a few good selfies.

The Standard “Shop Team Selfie” Challenge invites professional automotive shops to post a team selfie for a chance to win a prize that will benefit the entire shop – including a grand prize of $2,500 for a shop-appreciation event.

To enter, contestants must take a group selfie with their technicians and employees and upload the photo to Facebook, Instagram or Twitter with the hashtag #MyShopTeamSelfie. All photos will be entered into a random prize drawing.

For the grand prize, one winning shop will receive $2,500 toward its next shop-appreciation event. Additionally, two second-prize-winning shops will receive a Bose SoundTouch 30 Series III wireless music system; five third-prize-winning shops will receive a Standard Pro Training On-Demand subscription; and 10 fourth-prize-winning shops will receive a TechSmart alternator decoupler pulley.

“Our ‘Shop Team Selfie’ Challenge gives us the opportunity to spotlight an important part of the automotive industry: hard-working automotive service professionals across the country who get the job done day after day,” said Phil Hutchens, vice president engine management marketing for SMP.

To view the promotional video, photo gallery and official rules, visit StandardShopTeamSelfie.com. The contest runs through Sept. 28.

Standard offers a full line of premium engine-management products across an array of categories, including diesel, turbochargers, TPMS, VVT components and new MAF sensors.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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