Stellantis Launches Expanded Website for bproauto Brand

Stellantis Launches Expanded Website for bproauto Brand

The revamped website offers a full parts catalog, powerful search functions and ACES-/PIES-compliant images.

bproauto, the new aftermarket-parts brand of Stellantis, recently announced the launch of its newly expanded website, bproautoparts.com.

“Introduced in North America in summer 2023, bproauto offers a proven second-line brand of high-quality aftermarket parts that costs less than original-equipment (OE) offerings and are backed by a standard two-year/unlimited-mile warranty,” the automaker said in a news release.  

The revised website offers a wide array of expanded functionality, including:

  • Full parts catalog
  • Search functions, such as:
    • bproauto part numbers
    • Competitive interchange/cross-reference part numbers
    • Specific vehicle fitment by model or VIN
    • Full application and cross-reference guides
    • Where to buy 
    • Dealer locator and direct link to Nexpart (aftermarket B2B parts ordering network for repair shops and professional parts buyers) for easy ordering
    • Region selection tool for U.S., Canada and Mexico with filters for available parts
  • Automatic alerts for error parts that won’t fit an indicated vehicle
  • ACES-/PIES-compliant images for application-specific parts
  • Access to registration for emailed newsletter  

“Our new bproautoparts.com is the perfect search and sales tool for dealers and wholesalers,” said Dustin Pedley, head of the North American aftermarket for Stellantis. “Our service to them goes beyond making aftermarket parts that pass original-equipment standards for fit, form, function and durability. It also includes helping them get the parts they need to their service bays when they need them. Our new website is a very important link in that supply chain.”

The following parts are currently available on bproautoparts.com:  

  • Air filters  
  • Batteries  
  • Brake pads 
  • Brake rotors 
  • Cabin air filters
  • Fuel injectors 
  • Fuel pump modules
  • Hub bearings 
  • Oil
  • Oil filters 
  • Tire-pressure monitoring systems
  • Struts

Additional bproauto products coming soon include ABS sensors, A/C compressors, alternators, ball joints, battery cables, brake calipers, chemicals, headlamps, ignition coils, oxygen sensors, radiators, shock absorbers, spark plugs, starters, water pumps, wiper blades and more.  

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