Purolator Expands into Meijer Supercenters

Purolator Expands into Meijer Supercenters

Meijer will stock Purolator filter products covering 240 million cars, crossovers, SUVs and light trucks on the road today.

Purolator Filters, a division of MANN+HUMMEL, announced that its PurolatorBOSS and PurolatorONE oil, air and cabin air filters are now available at 240 Meijer supercenters throughout the Midwest.

Meijer will stock Purolator filter products covering 240 million cars, crossovers, SUVs and light trucks on the road today.

Additionally, Purolator and Meijer will work together to promote the value of routine vehicle maintenance through campaigns featuring specials on oil-change supplies, bundling discounts and bonus rewards in Meijer’s mPerks loyalty program, the company noted.

“Purolator is a brand that has been trusted by do-it-yourselfers for more than a century, and this agreement enables these self-starters to purchase our premium vehicle filters while taking advantage of Meijer’s one-stop shop convenience and popular repeat shopper program,” said Daryl Benton, vice president of sales and marketing for the automotive aftermarket with MANN+HUMMEL. 

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