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Philanthropy

WD-40 Auctioning 1951 Chevy 3100 For SEMA Cares Charities

The auction is taking place on BringaTrailer.com from Feb. 28 to March 7.

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WD-40 Brand is auctioning its classic 1951 Chevrolet 3100 to benefit SEMA Cares charities, including Childhelp. 

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The auction is taking place on BringaTrailer.com from Feb. 28 to March 7.

WD-40 Brand and SEMA Cares partnered with Trad Ronfeldt to rebuild the WD-40 Brand/SEMA Cares Custom 1951 Chevrolet 3100, which debuted at the 2021 SEMA Show at the WD-40 Brand booth. All of the proceeds from the auction will go to SEMA Cares Charities, including Childhelp, a nonprofit organization dedicated to the prevention and treatment of child abuse.

Ronfeldt – a seasoned automotive mechanic, fabricator, welder, and professional off-road crew chief – had an ambitious plan to rebuild the vehicle from the ground up. He wanted to create something that looked like it just rolled off the production line, and he accomplished this and more.

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The 1951 Chevrolet 3100 is now a road-ready vehicle that maintains its classic look with a custom-built dually rear-end, backed by added horsepower and superior performance. Ronfeldt fabricated the truck bed from new materials to imitate the truck’s body lines to make it look like a Chevrolet production piece straight off the assembly line.

In addition, the vehicle has numerous updates, including:  

  • A V-8 fuel-injected 383 Stoker producing 500+ horsepower  
  • Custom dually rear with widened Currie axle  
  • New suspension design  
  • A restored cab interior with new upholstery and distressed leather seats  
  • A custom patina paint job  
  • Completely new drivetrain and transmission  

View images of the truck and learn more at wd40.com/custombuild

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To date, WD-40 Brand has built and auctioned more than 10 vehicles and raised more than $1 million for charity.  

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