Becoming a pro at selling shocks and struts comes down to knowledge.
But sometimes it’s a little tricky, because many of your customers might not understand the difference between shocks, springs and struts.
So, let’s talk about what differentiates these parts, so you’ll be fully prepared the next time you get a question at the counter.
This video is sponsored by The Pronto Network.
Rick and Bill talk about what it means to continue the legacy of a family business.
In the latest episode of “AMN Drivetime,” Babcox Media CEO Bill Babcox sits down with Rick Maxwell, president and owner of Cleveland-based United Motor Products.
Maxwell is what some in this industry call a “lifer.” He’s been involved in the industry since he was about eight years old, working along his father, who began as an aftermarket salesman in 1965 for the originator of B’laster.
Electric vehicles and hybrids have a built-in disadvantage regarding brake noise.
Spark plug indexing is the orientation or placement of the ground electrode at a specified direction in the combustion chamber.
Today’s state-of-the-art high-performance tie rods and ball joints put original-equipment quality into the aftermarket’s hands.
In the end, the belt or kit that you recommend should come down to trust and reputation.
Robert Roos is president of The Pronto Network.
Members of the Automotive Sales Council talk about the “Check the Part” campaign.
Taking coolant/antifreeze for granted usually doesn’t end well.
Powertrain control modules typically fail for one of two reasons.
