Installer customers who switched to WIX-branded filters and placed a qualifying opening order received a complete in-shop POS kit, and were automatically entered into the sweepstakes.
The installer winners received this year’s grand prize for them and a guest, which included VIP WIX private-suite seating at the Bank of America ROVAL 400 NASCAR Series Cup race at Charlotte Motor Speedway on Oct. 8. In addition, they were given an exclusive tour of the Hendrick Motorsports museum and the WIX manufacturing facility in Gastonia, North Carolina.
The 2023 winners were Alan Starkey, owner of Starkey Auto Care in Omaha, Nebraska; and Corey Cusack, owner of Corey’s Tyhee Automotive in Pocatello, Idaho.
In addition to the installer winners, the WD sales representative and WIX sales representative that were responsible for the new WIX business earned the right to also attend the VIP race weekend along with a guest. The WD winners were Tyler Schott of Arnold Motor Supply in Omaha, Nebraska; and Hoss Prestwich of National Performance Warehouse (NPW) of Idaho Falls, Idaho.
The WIX sales team winners were Robin Saunders of Omaha, Nebraska; and Tony Liston of Salt Lake City.
“This promotional and sweepstakes program was an opportunity for us to cultivate new customers in a fun and engaging way,” said Tina Davis, senior WIX marketing & brand manager. “We got to show our appreciation to new WIX installers who are on the front line of the auto industry. It was a great pleasure to spend time with our customers and show them some southern hospitality in Charlotte for the weekend. We look forward to more fun and engaging promotions in the year ahead.”
To learn more about WIX filters, please contact a local sales representative or visit wixfilters.com.
