WIX Filters, Babcox Media Announce 2018 Counter Professional of the Year

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WIX Filters, Babcox Media Announce 2018 Counter Professional of the Year

As part of the Counter Professional of the Year award, Jim Davison and his wife received an all-expenses-paid trip to Las Vegas for AAPEX 2018.

Counterman Staff
By Counterman Staff
Published:

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WIX Filters and Counterman named James Davison of Eastern Warehouse Distributors in Vineland, New Jersey, the 2018 Counter Professional of the Year.

The Counter Professional of the Year award, sponsored by WIX Filters and first presented during the 2018 AWDA Recognition Luncheon in Las Vegas, annually recognizes an automotive aftermarket parts professional who exceeds expectations, continually pursues advanced training, is a go-to counter pro and is an ambassador for the aftermarket.

“WIX continues to honor individuals who consistently go above and beyond to provide outstanding customer service in their local markets,” said Jennifer Gibson, brand manager for WIX Filters. “James demonstrates that commitment to helping his customers and employees, and we’re so excited to recognize him and his family in Las Vegas.”

As a former technician, Davison understands the function of each part, and he can talk the talk with his professional customers. Although he has a passion for classic cars, he also stays up-to-date on the latest vehicle technology.

“Knowing my customers rely on me gets me up each morning, motivated to do my best,” said Davison. “You have to love your job. If you don’t like your job, you’re probably not doing your job 100 percent, and you’re not making it any easier for any of your employees or your customers.”

As part of the Counter Professional of the Year award, Davison and his wife received an all-expenses-paid trip to Las Vegas for AAPEX 2018. Counterman presented the award to Davison at the WIX Filters and Babcox Media Night of Excellence at The Venetian Resort.

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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