ZF Aftermarket's Latest Product Campaign Is All About Its Customers

Main Navigation

Advertisement
Social Connect
Resources
Our Brand Family
Counterman - Babcox Media
Counterman has been serving auto parts jobbers, retailers and distributors since 1983.
Marketing

ZF Aftermarket’s Latest Product Campaign Is All About Its Customers

Auto care professionals are called upon to show their pride in parts.

Counterman Staff
By Counterman Staff
Published:

From now until Nov. 2, automotive industry professionals are being called to show their pride in the parts they choose to purchase and use, by submitting pictures with the hashtag #ItsAboutThePart.

Related Articles

Qualifying pictures will be entered in a weekly and monthly raffle, where entrants have the chance to win a ZF-branded Yeti tumbler or a ZF-branded Yeti cooler, respectively, both filled with ZF-branded swag. Pictures also will be blasted on social media channels to give auto shops recognition for their partnership with ZF Aftermarket.

The campaign built around the hashtag has two key meanings, according to ZF. The first meaning is about the physical part. The part in the box is crucial to the success of ZF Aftermarket – meaning that parts are made with quality, care and a dedication to perfection. ZF Aftermarket provides a range of OE-quality products that meet or exceed OE specifications ensuring the job is done right the first time, the company says.

“The second meaning is about the personal part,” the company says in a news release. “ZF Aftermarket isn’t what it is without the part you play. The auto care professionals who choose OE products focused on quality and safety make ZF Aftermarket possible. From purchase to installation to customer relationships, this choice helps keep the brand’s standards high from start to finish.”

To learn more about the #ItsAboutThePart campaign, click here.

You May Also Like

Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

Read Full Article

More Marketing Posts
Kalitta Motorsports, Dayco Announce Partnership, Distributor Agreement

Dayco will have branding on J.R. Todd’s DHL GR Supra funny car, and Kalitta is the exclusive at-track distributor of Dayco 11-mm racing blower belts for nitro engines.

By Josh Cable
Dayco Kalitta
Advance Giving Away Free Batteries to Randomly Selected Customers on National Battery Day

National Battery Day is Sunday, Feb. 18.

By Josh Cable
Advance Auto Parts Battery Day
Valvoline Restore & Protect Ad Runs on Super Bowl Sunday

Valvoline featured its new full-synthetic motor oil in a 30-second commercial that aired during the pre-game coverage.

By Josh Cable
Restore and Protect
Dayco Teams Up With eXtra Loyalty Program

Dayco products offered through the eXtra program include serpentine-belt kits, timing-belt water-pump kits, timing-chain kits and water pumps.

By Josh Cable
Dayco

Other Posts

ZF Expands SACHS CDC Shock Line for U.S., Canada

The release reflects growing demand for advanced damping technology in the aftermarket, company says.

By Emma Henderson
MEMA Launches At-Home REPAIR Campaign

The next step in the campaign to get the REPAIR Act passed is to get aftermarket suppliers involved.

By Emma Henderson
Shaw Assumes Leadership of MEMA Original Equipment Suppliers

Collin Shaw succeeds Julie Fream who served 10 years in the position.

By Emma Henderson
AACF Launches 65th Anniversary Fundraising Initiative

The campaign aims to raise $65,000 through 1,000 donations of $65 each.

By Counterman Staff