Ziebart International Corp. Names William R. Patterson Senior Vice President

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Ziebart International Corp. Names William R. Patterson Senior Vice President

Patterson, a 10-year employee of the company, will assume responsibilities for human resources, licensing and trademarks.

Counterman Staff
By Counterman Staff
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TROY, Mich. — Ziebart International Corp. has promoted William R. Patterson to senior vice president, treasurer for the worldwide corporation, it was announced today.

Patterson, a 10-year employee of the company, will assume responsibilities for human resources, licensing and trademarks, in addition to his current responsibility of treasurer and overall management of accounting, purchasing, treasury, warehouse and logistics functions for Ziebart International Corp.

“I am very pleased to announce the promotion of William to this critical position as we continue to expand our business nationally and internationally,” said Thomas E. Wolfe, President and CEO of Ziebart International Corp.

Prior to his promotion, Patterson served as Vice President and Treasurer of Ziebart International Corporation. In this role, he established sound financial practices and reporting methods for the company’s domestic and international operations. Financial controls have allowed for Ziebart’s year-after-year profit growth and reinvestment in cutting-edge proprietary products and expanded services.

Patterson joined Ziebart International Corp. in 2005 as Director of Finance from Prestolite Wire Corp., a Tier 1 automotive wire supplier, where he was employed for over 25 years, most recently as Corporate Controller.

Ziebart International Corporation represents a global franchise network of vehicle appearance and protection services for over 56 years. Kurt Ziebart, the corporation’s founder, rust protected his first vehicle in 1954 and established the business in Detroit, Michigan in 1959. The corporation currently operates over 400 locations in 34 countries with over 800 processing centers worldwide.

For location information visit Ziebart.com.

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Customer service should be your number one priority, and it all starts with the greeting.

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Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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