MEMA Reveals New Business Structure, Branding Strategy
MEMA will operate with two groups: MEMA Aftermarket Suppliers and MEMA Original Equipment Suppliers.
Carquest Unveils New Branding At Leadership Summit
The company also announced that Carquest store partners and their customers raised $86,209 for Hire Heroes USA.
Leveraging Branding To Sell Cabin Air Filters
Focus groups have found that most consumers take less than seven seconds to decide about a product or service.
ADVICS Launches New Branding Campaign, Website For North America At AAPEX 2019
The branding campaign and website redesign are part of ADVICS’ ongoing effort to provide exceptional support to customers and to serve as an industry leader in the rapidly evolving brake industry, according to the company.
Cloyes Unveils New Global Branding Strategy, Website
The updated Cloyes logo and brand materials are reflective of the company’s heritage, while still emblematic of the organization’s current technology and more modern aesthetic, Cloyes noted.
Energizer Holdings Introduces New Branding for Automotive Appearance Products
Additionally, its “Refresh Your Car!” fragrance brand launched the Essentials Collection, a new essential-oils-based product line available in select retailers nationwide.
Automotive Parts Associates Unveils New Logo, Domain Name as Part of Rebranding Strategy
Through the multi-faceted communications plan, APA aims to differentiate its branding and identity as a separate entity – rather than using the Professionals’ Choice Auto Parts private-label brand to represent the organization as a whole.
New MEYLE Website Launch To Round Off Rebranding Campaign
The MEYLE website has a new look: Improved navigation helps streamline day-to-day routine for wholesale and repair businesses, the company says.
Auto Care Association Completes Rebranding Its Segment Communities
In 2014, the Automotive Aftermarket Industry Association changed its name to the Auto Care Association. Building on the success and widespread acceptance of the rebranding initiative, each segment community has undergone an evaluation of its value proposition, name, logo and tagline to collectively align their respective relationships with one another and with the association.
ACDelco Simplifies Brake Branding With Choices And Coverage
Specifically, ACDelco is simplifying its “better” all makes/all models aftermarket brake tier with the name “Professional.” The Professional brake line continues to provide premium aftermarket brake coverage for 95 percent of all domestic and import vehicles in North America.
