Arnold Oil Co. Of Austin Celebrates Grand Opening Texas Style

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Arnold Oil Co. Of Austin Celebrates Grand Opening Texas Style

The two-day grand opening celebration, which coincided with Arnold Oil’s 38th anniversary, began with a customer event, featuring more than 80 vendors and outdoor setups like the Federal-Mogul Motorparts Market Connect Van and the Chevron Delo truck.

Counterman Staff
By Counterman Staff
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STAUNTON, Va. –  Arnold Oil Co. celebrated the grand opening of its new 137,000-square-foot warehouse this past weekend with employees, customers and vendors.

The two-day grand opening celebration, which coincided with Arnold Oil’s 38th anniversary, began with a customer event, featuring more than 80 vendors and outdoor setups like the Federal-Mogul Motorparts Market Connect Van and the Chevron Delo truck. Customers were treated to lunch and dinner from noted Austin chef John Chabot, and goodie bags and door prizes were awarded throughout the day. Ryan Ferguson of Ferguson Automotive in Austin, won the grand prize: a choice of a trip for two to Jamaica, a trip for four to Disney World or a cash prize.

The following day, Arnold Oil employees and customers had the opportunity to go to Cotton Bowl Speedway to meet Federated spokesman Kenny Schrader, tour the pits and drive their cars around the track. The employees then headed back to the new warehouse facility where they attended a dinner for their families that included an awards ceremony. The evening was capped off back at the track as Schrader and the Federated dirt track team raced before a packed house.

“As I reflect on that weekend, I can honestly say that it was one of the proudest moments of my 38 years in business,” said Jim Arnold, president and CEO of Arnold Oil. “I want to thank our customers who took the time to celebrate with us, as well as the Federated staff and our vendor partners who participated and helped make this such a great event. I especially want to thank our employees who have been instrumental in our success over the past 38 years.”

“Making such a major investment in this fantastic new facility represents confidence in the future and a commitment to the business for future generations,” said Larry Pavey, president of Federated Auto Parts. “It is an inspiring example of what makes our industry great. We could not be more proud of Federated’s association with Jim and the entire team at Arnold Oil and we wish them continued success.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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