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‘My Miles Matter’ Program Rewards Loyal Shell Rotella Users

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HOUSTON — Shell Lubricants has launched a loyalty program that rewards truck drivers and equipment operators for choosing Shell Rotella products. The My Miles Matter loyalty program allows members to earn reward miles by purchasing select Shell Rotella products and services. Those miles can then be redeemed for a variety of rewards, including gift cards to popular restaurants and retailers, as well as a wide selection of merchandise geared toward truckers and their interests.
In addition, My Miles Matter members will have access to exclusive online content and offers, along with the opportunity to participate in members-only events at key industry tradeshows throughout the year.
The My Miles Matter program offers reward miles for purchases of specially marked bottles of Shell Rotella T Triple Protection, Shell Rotella T5 synthetic blend or Shell Rotella T6 full synthetic engine oil, or purchases of full-service oil changes using Shell Rotella T Triple Protection, Shell Rotella T5 synthetic blend or Shell Rotella T6 full synthetic engine oil at participating locations.
To receive reward miles, members can go to to register and enter the 12-digit reward code (“Reward Code”) under the cap of specially marked bottles of Shell Rotella, or the Reward Code included on the sales receipt from the purchase of a Shell Rotella oil change at a participating location. Reward miles can then be redeemed for great rewards from well-known retailers, restaurants, online outlets, as well as Shell Gift Cards and Shell branded items.
Launch Celebrations:
In celebration of the launch of My Miles Matter, those registering on or before Feb. 29, will receive double miles for the first Shell Rotella My Miles Matter Reward Code entered.
Between March 1 and April 30, all members can register to have a chance to win $25,000 in diesel fuel.*  Everyone who registers during this time period will also get 250 miles automatically credited to their account. Secondary prizes include 100 $25 Shell Gift Cards.
*NO PURCHASE NECESSARY. Program membership (free) is required for entry. Must be a U.S. legal resident, 18 or older. Void in New Jersey and Virginia and where prohibited. $25,000 diesel fuel prize awarded in the form of Shell Gift Cards. Sweepstakes begins 3/1/12 and ends 4/30/12. See for complete Official Rules.
For complete terms and conditions and further information about My Miles Matter visit and for information about Shell Rotella heavy duty engine oils,


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