US Motor Works Receives 'WITTDTJR' Award From The AutoZone Content Team

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US Motor Works Receives ‘WITTDTJR’ Award From The AutoZone Content Team

Founded in 1995 in the city of Commerce, Calif., US Motor Works LLC began assembling and manufacturing water pumps for the automotive and heavy-duty independent aftermarket with only three employees out of a 5,000-square-foot warehouse.

Counterman Staff
By Counterman Staff
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US Motor Works LLC, a manufacturer and distributor of water pumps, fan clutches, electric fuel pumps, timing kits and oil pumps for the automotive and heavy-duty industries, was presented with a “WITTDTJR” (or What It Takes To Do The Job Right) Award for outstanding achievement at the recent AutoZone Content Cataloging Conference. According to the company, US Motor Works continues to provide 100 percent of the attributes and support that AutoZone’s content team requires.

“On behalf of US Motor Works, I truly appreciate the award and this acknowledgement. We accept and regard this award as a confirmation that our collective effort makes a difference. US Motor Works will always do whatever it takes to do the job right,” said Gil Benjamin, president and CEO.

Founded in 1995 in the city of Commerce, Calif., US Motor Works LLC began assembling and manufacturing water pumps for the automotive and heavy-duty independent aftermarket with only three employees out of a 5,000-square-foot warehouse. Within a few years, the company purchased the fan clutch manufacturing operations known as Derale, and, in addition to water pump operations, US Motor Works LLC began to machine and manufacture a complete line of fan clutches.

Today, 20 years later, US Motor Works, LLC operates within an ISO-certified, 100,000-square-foot facility, with more than 130 employees, where the company engineers, manufactures and distributes fan clutches, water pumps, fuel pumps, timing kits with water pumps and oil pumps for the automotive and heavy-duty OE and aftermarket segments.

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Auto Industry

Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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