Akebono Adds More Than 50 New Part Numbers

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Akebono Adds More Than 50 New Part Numbers

In conjunction with software updates, coverage is expanded by more than 24 million vehicles. Improvements to internal software and systems allows for more timely, accurate and complete catalog updates, company says.

Counterman Staff
By Counterman Staff
Published:

FARMINGTON HILLS, Mich. – Akebono Brake Corporation announced it has added 51 new part numbers into its aftermarket brake pad portfolio providing coverage to more than 24 million additional vehicles. This added coverage features popular late-model domestic, European and Asian vehicles. The company also upgraded to an industry-leading software catalog program allowing Akebono to release products to the aftermarket quicker and more efficiently.
 
“We are extremely pleased to announce that with the addition of these part numbers and upgrades to our internal software system, more than 24 million additional vehicles will be able to be equipped with Akebono’s ultra-premium aftermarket brake pads,” said Ken Selinger, director, Akebono Aftermarket sales and marketing. “We now have more parts and coverage for late-model passenger car and light truck applications than ever before. Owners of these vehicles can now experience the class-leading performance from Akebono’s brake pads which often exceeds the performance of the factory-installed brake pads.”
 
Of the 51 new part numbers released:
•ProACT ultra-premium brake pads: 23 part numbers
•EURO ultra-premium brake pads: 14 part numbers
•Performance ultra-premium brake pads: 14 part numbers
 
Total vehicle coverage added with these 51 new part numbers and software and system upgrade:
•ProACT ultra-premium brake pads: approx. 11.4 million vehicles
•EURO ultra-premium brake pads: approx. 1.6 million vehicles
•Performance ultra-premium brake pads: approx. 11.6 million vehicles
 
“In addition to the satisfaction our customers receive after installing our ultra-premium aftermarket brake pads on their vehicle, they will be proud to know that Akebono brake pads are 100 percent made in the USA,” added Selinger.
 
Some notable vehicles now covered include:
•Audi A6/A7/A8 Quattro (2011 – 13) – EURO ultra-premium front brake pads
•BMW 535i and 640i (2011 – 14) – EURO ultra-premium front brake pads
•Chrysler Town & Country and Dodge Caravan (2012 – 14) – ProACT ultra-premium front brake pads
•Ford Mustang (2005 – 14) – Performance ultra-premium front and rear brake pads
•Ford Transit Connect (2010 – 13) – ProACT ultra-premium front brake pads
 
For the very latest catalog information customers are encouraged to visit www.akebonobrakes.com and follow the link to the Aftermarket page or go directly to www.showmetheparts.com/akebono/ to view Akebono’s full portfolio of ultra-premium aftermarket brake pads.  

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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