Bosch Adds Starters, Alternators, Brake Pads to Portfolio

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Bosch Adds Starters, Alternators, Brake Pads to Portfolio

The new SKUs cover more than 4.8 million vehicles in operation in the United States and Canada.

Counterman Staff
By Counterman Staff
Published:

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Bosch has added new parts for Acura, BMW, Audi, Fiat, John Deere and other brands.

The new SKUs cover more than 4.8 million vehicles in operation in the United States and Canada needing replacement brake pads, starters and alternators, according to Bosch.

Bosch Brake Pads

In November and December, Bosch added 34 new SKUs to its lineup of Bosch QuietCast brake pads, Bosch Blue brake pads and Bosch Severe Duty disc-brake pads.

The new part numbers extend coverage to late-model domestic, European and Asian vehicles in operation in the United States and Canada, including the 2016-2017 Mini Cooper Clubman, 2014-2018 Acura RLX, 2017 Kia Cadenza, 2014-2018 Fiat 500L and 1992-2001 AM General Hummer.

Bosch added 13 new SKUs to its QuietCast line, extending coverage to more than 1.2 million vehicles in the United States and Canada. The new part numbers include synthetic lubricant with all applications and a hardware kit on select applications. The Bosch QuietCast brake pads are developed technicians who work on all makes and models.

 Bosch added 20 new SKUs to its line of Bosch Blue disc- brake pads, covering 345,000 vehicles in the United States and Canada. The pads feature OE-style multi-layer shims that provide superior noise dampening, according to the company.

“The pads are designed to deliver quality and performance and are ideal for the shop owner who is looking to provide customers with the best value,” Bosch added in a news release.

Bosch added one new SKU to its lineup of Bosch Severe-Duty brake pads, extending coverage to more than 4,000 late-model domestic vehicles in the United States and Canada. Bosch Severe Duty disc-brake pads include an advanced semi-metallic and ceramic copper-free friction formula and multi-layer shims for superior noise dampening, according to the company.

The Bosch Blue, QuietCast and Severe Duty lines cover more than 1.6 million additional vehicles.

Bosch Alternators and Starters

Bosch added 15 new part numbers to its lineup of rotating machines, including six SKUs for remanufactured alternators, one SKU for new alternators and eight SKUs for new starters.

The new SKUs extend coverage to more than 3.2 million late-model domestic, European and Asian vehicles as well as John Deere applications in operation in the United States and Canada. These vehicles include the 2008-2011 Mercedes-Benz C300 3.0L V6; 2004-2014 John Deere Loader 244J and JD 2.4L 59HP Diesel; 2014-2015 Audi A6 and A7 Quattro Q5; and more.

The part-number additions are for vehicles that can no longer be serviced under warranty but are prime candidates for serviceability in the independent aftermarket, Bosch noted.

“Bosch remanufactured starters and alternators are built with top-quality materials using the most advanced technology to withstand extreme heat, cold and high demand,” the company said. “They are 100 percent performance tested to last longer and deliver more reliable service.”

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
Published:

This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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