Continental Ramps Up European Coverage with ATE Brake Pads, Rotors

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Continental Ramps Up European Coverage with ATE Brake Pads, Rotors

“The combination of the ATE Original brake pads and the ATE Single Pack rotors deliver the optimal comfort characteristics to ensure smooth operation, and the OE materials we use ensure long-lasting performance,” said Dan Caciolo, head of product management for Continental Independent Aftermarket Powertrain & Brake Systems.

Counterman Staff
By Counterman Staff
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Continental Commercial Vehicles & Aftermarket has ramped up its coverage of European vehicles with its ATE Original brake pads and ATE Single Pack rotors.

ATE Original brake pads deliver 88 percent coverage for European vehicles. Featuring leading brake technology, ATE Original Brake Pads are formulated to original-equipment friction specifications and built and tested to meet or exceed the manufacturer’s standards, according to Continental.

“ATE Original brake pads instantly deliver maximum braking power without fade, squeal or judder,” the company said in a news release. “They are engineered for low heat transmission to prevent pedal failure. All brake pads are equipped with under layers and noise-damping sheets to minimize noise during braking.”

ATE Original brake pads provide coverage for European vehicles including Alfa Romeo, Audi, BMW, Jaguar, Land Rover, Mercedes-Benz, MINI, Porsche, Range Rover, Renault, Saab, smart, Volkswagen and Volvo.

ATE Single Pack rotors also offer extensive European coverage and are engineered to deliver exceptional braking performance with ultra-low noise and vibration, according to the company. They feature material that matches the OE part as well as corrosion-protection coating. ATE Single Pack rotors are high-temperature resistant and have full-axle European coverage, according to Continental.

“The combination of the ATE Original brake pads and the ATE Single Pack rotors deliver the optimal comfort characteristics to ensure smooth operation, and the OE materials we use ensure long-lasting performance,” said Dan Caciolo, head of product management for Continental Independent Aftermarket Powertrain & Brake Systems. “Our coverage for European vehicles is expanding every month.”

ATE is an aftermarket brand of Continental Corp. For more information, visit www.ate-na.com or contact [email protected].

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Customer Service: How It’s Done

Customer service should be your number one priority, and it all starts with the greeting.

Eric Garbe
By Eric Garbe
Eric Garbe is a graduate of Columbus State Community College with a degree in Automotive Maintenance Technology. He has extensive independent and dealership field experience as a technician and shop owner and is an ASE Certified Master Technician and former Adjunct Automotive Professor. He has been professionally writing automotive technical articles and documents for many years and in his free time enjoys restoring old cars and creating custom interiors and upholstery.
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This is always an important topic to discuss, because I consider excellent customer service one of the most important tools you can have to earn trust, respect and repeat business from the customers that come through your door. Whether that customer is do-it-yourselfer from across town or the professional repair shop across the street, your business depends on a solid relationship.It’s a subject that I am passionate about, and it’s one that many people are losing touch with. Whether you are communicating to someone in person, on the phone or using some type of social media, good customer service and bad can both exist. You can’t afford the latter, so this is the first in a series of topics which can and should be shared from the front of the shop to the back. No matter which role you hold, you represent the shop and yourself. Customer service should be your number one priority.First on the list is the greeting. From the second a customer walks in the door, they need to know you appreciate them coming in and how important they are to your business. First impressions are everything and here’s the correct way to do it each and every time: look them directly in the eye, smile and say hello!Of course, you can say “Good morning” or “Welcome to Joe’s Autocare,” but it should be a formal greeting and the most important thing is that you have smiled, looked them in the eye and recognized that they have walked through the door.You should always retain a formal greeting until you are on a first-name basis with a customer. Only once you have established that level of relationship is it OK to use the less formal greeting of “Hi,” followed by the person’s name.This greeting does more than just indicate respect and appreciation for someone walking through the door. Most likely there are customers both new and old who are in earshot of your conversation. For newer customers, this continues to build rapport and reinforce their positive view of your shop; they see that you demonstrate respect and treat everyone in the same manner. For repeat customers, even ones that have been coming for years, the greeting is important because the way you treat them is the reason they continue to come.And when a long-time customer comes in and you greet them with “Hi [First Name],” this indicates your appreciation for them and that you’re glad to see them as a person, more than just a customer. New customers that witness this will see that your repeat customers are comfortable enough to be on a first-name basis, another indication of the trust they have in you.

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