Advance Auto Parts Receives 2022 NASCAR Marketing Achievement Award

Advance Receives 2022 NASCAR Marketing Achievement Award

In its third season as an official partner, Advance Auto Parts has demonstrated its commitment to grassroots racing.

Advance Auto Parts, the “Official Auto Parts Retailer of NASCAR,” received the 2022 Marketing Achievement Award at the NASCAR Industry Awards Reception during NASCAR Champion’s Week in Nashville.

In its third season as an official partner, Advance has demonstrated its commitment to grassroots racing, supporting drivers and tracks in local communities across the United States and Canada. The entitlement partner of the Advance Auto Parts Weekly Series (NAAPWS), Advance most recently partnered with the NASCAR Drive for Diversity Driver Development Combine, developing new storytelling opportunities and helping to livestream the event for the first time in program history.

“Advance Auto Parts is very honored to receive this award,” said Jason McDonell, executive vice president of merchandising, marketing and e-commerce at Advance. “Since becoming a partner of NASCAR, our team has been focused on supporting grassroots racing through programs like Advance My Track Challenge and the Drive for Diversity Combine. As the official auto parts retailer of NASCAR, we look forward to our continued partnership, leading programs that advance local racing while serving as the auto parts provider of choice for race fans.”

For a second season, Advance promoted the “Advance My Track Challenge,” focusing on local racetracks and communities to raise awareness of and celebrate grassroots racing. Through a consumer voting program, the organization awarded Jennerstown Speedway a $50,000 prize, distributing 6,000 tickets to local Advance stores for free admission to the speedway’s celebration event. The program generated more than 220,000 impressions on NASCAR.com and NASCAR social media channels.

“Since becoming an official partner, Advance Auto Parts has been a big supporter of grassroots racing, raising awareness of local racing communities and providing young drivers with the opportunity to showcase their talent,” said Michelle Byron, vice president, partnership marketing at NASCAR. “After recently wrapping the 2022 Advance Auto Parts Drive for Diversity Combine, we’re thrilled to see what’s next as they continue to find creative ways to grow their presence in the sport.” 

After introducing a new brand campaign in June with its No. 1 fan Ed Vance, Advance hosted Ed at the Coke Zero Sugar 400 at Daytona International Speedway and captured live content with him throughout the weekend. In a matter of months, Ed quickly began to be recognized at tracks, becoming a staple character among race fans. 

Closing out the year, Advance served as the primary sponsor of the NASCAR Drive for Diversity Driver Development Combine, continuing to expand its presence in the sport. Advance was on-site throughout the event, capturing content as drivers prepared for and participated in the combine. Through its sponsorship, the company gave NASCAR the ability to evaluate additional drivers for the combine as the league also selected additional winners compared to previous years. 

This is the first time Advance has been awarded the NASCAR Marketing Achievement Award. Previous winners include Anheuser-Busch, Comcast; Coca-Cola; Fox Sports and NBC Sports; Mars, Incorporated; Mobil 1; and Toyota.

You May Also Like

MAHLE Selects Remaining Winners of 2023 Engine Giveaway

In addition to the engine, all four winners received a one-night hotel stay and entry to the PRI show in Indianapolis.

MAHLE Aftermarket announces the remaining two winners of the inaugural “Powered by MAHLE” Engine Giveaway.

The winner of a 302 Ford small-block engine is based in Killingworth, Connecticut, and can look to take home an engine backed with 315 horsepower and built by the technicians at Jasper Engines & Transmissions.

Premium Guard Launches Three Redesigned Websites

Each website features a clean, intuitive user interface and a better navigation experience, Premium Guard said.

WIX Filters Announces Promotion Winners

The 2023 “Win with WIX” installer promotion took place from June 27 through Aug. 25.

Raybestos Launches Updated Website

The website is designed for easier navigation with updated content and an overall sleek new design.

FCS Auto to Showcase Products at AAPEX

The FCS management team will be in attendance to answer any questions and highlight the company’s products and programs.

Other Posts

Advance Announces Merchandising Leadership Changes

Bruce Starnes, new executive vice president, chief merchant, takes over for the retiring Ken Bush.

Advance Auto Parts Celebrates ‘National Road Trip Day’

“Check Your Battery, Not Your Bag” campaign offers free gift cards for road trip essentials and curbside services.

Lauren Beaulieu’s Rise in the Automotive Aftermarket

Advance VP says education and training in the aftermarket for pros and students is a topic close to her heart.

Advance Auto Parts, Worldpac Wrap Up STX 2024

Nearly 3,400 registrants attended STX in Nashville’s Gaylord Opryland Resort & Convention Center.