Advance Calls On Fans To Create 'Start Your Engines' Videos

Advance Calls On Fans To Create ‘Start Your Engines’ Videos

Advance Auto Parts is calling on DieHard battery fans and racing fans to celebrate DieHard powering most of the Indianapolis 500 starting grid 50 years ago in 1970.

Advance Auto Parts is calling on DieHard battery fans and racing fans to celebrate DieHard powering most of the Indianapolis 500 starting grid 50 years ago in 1970.

Fans are encouraged to submit videos of themselves doing their best rendition of the iconic “Start your engines” command for use on social media and on site at the Indianapolis Motor Speedway as fans come together virtually to start the race on Aug. 23.

From now through Aug. 23, fans can submit a video of their most creative rendition of “Start your engines” at www.CallingAllDieHards.com. Entrants will be eligible for a random drawing to select 50 winners who will receive a $200 gift card good toward the purchase of a DieHard battery or any other items sold by Advance and participating Carquest stores. For full details and terms and conditions, visit www.CallingAllDieHards.com.

“Advance and DieHard are two iconic brands that motorists have trusted for decades to keep their vehicles running,” said Jason McDonell, executive vice president and chief marketing officer. “DieHard batteries also have a storied history in racing built upon reliability and power. Advance and Carquest are the only auto parts retailers offering this legendary battery to customers in North America. Our team members and independent partners are thrilled to celebrate DieHard starting the majority of the Indy 500 field 50 years ago by empowering and mobilizing fans to voice the most celebrated command in racing.”

DieHard has a long and rich history throughout motorsports, from IndyCar and NASCAR to NHRA. While technology has evolved, in 1970, DieHard batteries were used to power cars entered into the Indy 500 by providing the 36-volt starting power necessary.

Advance acquired DieHard, one of the most trusted and recognized battery brands in the automotive industry, in December 2019.

Visit www.advanceautoparts.com for more information about DieHard batteries that are available nationwide at Advance Auto Parts and Carquest branded stores.

You May Also Like

Marco Andretti, FRAM Take SRX Crown

FRAM was a partner sponsor of the SRX series for the second consecutive season.

FRAM congratultes Marco Andretti, whose dramatic finish Saturday in the Camping World Superstar Racing Experience (SRX) Series finale at Sharon Speedway propelled him to his first SRX Championship.

FRAM was a partner sponsor of the SRX series for the second consecutive season.

“FRAM is absolutely thrilled to celebrate this historic season with Marco and the No. 98 FRAM car,” said Patrick Reyes, marketing manager for FRAM. “Seeing the FRAM car in victory lane with the trophy is the perfect ending to another adrenaline-fueled season. We’re proud to have partnered with SRX Racing, and we wish Marco a speedy recovery as he celebrates this well-deserved, hard-fought championship season.”

ContiTech Premium Air Springs Transition To Continental Brand

The only firsthand change customers will see is the transition of labeling on products and informative materials.

Advance Auto Parts Introduces DIY Superfan ‘Ed Vance’

Vance represents the voice of an emerging segment of automobile enthusiasts.

Advance Invites Motorists To Share ‘Drive Of Your Life’

Advance Auto Parts is celebrating 90 years of helping motorists advance on the road.

Federated Car Care To Sponsor SRX Series Race On July 16

The race in Pevely, Missouri, will be televised nationally on CBS-TV.

Other Posts

Q&A with Advance Auto Parts Exec Lauren Beaulieu

Beaulieu is vice president professional marketing for Advance Auto Parts, Carquest and Worldpac.

Lauren Beaulieu
Advance, Worldpac Announce Return of STX in 2024

STX is scheduled for April 24-28, 2024, at the Gaylord Opryland Resort and Convention Center in Nashville.

Advance Auto Parts Reports Q3 Net Sales Of $2.6 Billion

Comparable-store sales decreased 0.7%.

Carquest, Worldpac Announce Opening Of New DC In Ontario

The 580,000-square-foot facility is the first to combine Carquest and Worldpac DC operations under one roof.