Gary Goms, Author at Counterman Magazine - Page 11 of 11
Customizing Dealer Inventories

It’s important for stores to think about more than just-in-time delivery. Different types of dealer inventories should never be ignored.

What’s in That Box?

Who do you trust with your money? Not just anyone, right? Well you shouldn’t trust just any parts brand either.

New Information Technology

Automotive technicians deserve more credit than theyre given. Many really are becoming more Internet savvy and computer literate.

Selling the ‘Maintenance Free’ Ignition System

What does maintenance free really mean? When it comes to ignition systems, theres still plenty of maintenance to do.

Selling the Belt and Hose Market

To stay afloat, in the aftermarket, parts stores must learn to ebb and flow with the changes in technology and distribution.

Supporting Technical Education

Stepping out of the Stone Age into modern reality may be a challenge for some, but it’s inevitable.

Mastering the Art of Service Advisor Communication

Learn the who, the what, the when, the where and the why of selling to service writers.

Parking Lot Diagnostics

Can more auto parts be sold by retrieving a diagnostic trouble code from an electronic memory? Many folks throughout the auto parts distribution industry certainly seem to think so.

Resolving Jobber and Service Dealer Conflicts

Although retail customers may come and go like the autumn leaves in today’s automotive parts market, it’s virtually impossible for today’s jobber store to lose a dealer account to an aggressive competitor without suffering lasting damage to its sales revenues.

The Modern Diagnostic Process

Just before the beginning of the 20th century, Sir Arthur Conan Doyle’s famous fictional detective, Sherlock Holmes, revolutionized criminal investigation by using the scientific process to arrive at a factual, rather speculative, outcome. For the past decade, a similar revolution has been taking place in the automotive service industry. Today, a new type of technician