GMB North America Inc., Author at Counterman Magazine
Help Your Customers Prepare For Winter Road Trips

When it comes to road tripping in the winter, it’s important to be prepared. Even the most careful driver should take extra precautions before a winter road trip. Over 70% of roads in the U.S. are located in snowy regions. Twenty-four percent of weather-related car accidents happen on snowy, slushy or icy roads; 15% happen

The Practical Limits of Coolant Testers

An unhealthy cooling system can drastically shorten an engine’s lifespan. That’s why it’s important to test both the coolant and the mechanical components of the cooling system. The Most Common Ways to Test Coolant Many people are familiar with the following coolant-testing tools: Why Neither Test Tells the Whole Story Refractometers and paper test strips

Do Water-Pump Lubricants Really Work?

While some additives can be good for the cooling system, there are some additives that are essentially snake oil.

Why Consumers Are Skeptical About Timing-Belt Repair

It’s important to help your customers understand the importance of the timing belt and why it’s a good idea to replace one.

When It’s Cold, Consumers Might Add the Wrong Coolant

In colder weather, it’s fairly common for a consumer to add the wrong kind of coolant to their vehicle. While experienced counter pros and technicians know there are different types of coolant, the average person doesn’t.

Why Cooling-System Problems Show Up in Cold Weather

Did you know that cooling-system problems are more noticeable in cold weather? Here are some of the cooling-system issues that are easy to detect when it’s cold outside

Help Your Customer Make the Case for Keeping Their Older Car

Upgrading to a newer model might be tempting, but there are some pretty good arguments to be made for keeping the car you have. As a shop owner, manager or employee, there are some simple things you can do to help consumers understand the benefits of driving an older car:

Promote Winterization Specials this Season

Getting a car ready for winter is something every car owner in a cold climate needs to do before the snow flies. Often, customers don’t realize how important it is to winterize their cars. This guide will help you educate your customers about winterizing their cars. The more they know about this topic, the more likely they will let you help them get their cars ready for winter.

Explaining Water Pump Noises To Your Customers

An average water pump moves 7 gallons of coolant per mile driven. If a water pump lasts for 100,000 miles, it has moved 700,000 gallons of coolant. That’s enough to fill 78 semi-truck tanker trailers. It shouldn’t be a surprise that water pumps wear out, but most customers won’t realize just how much work they do.

How to Explain Cooling System Issues to Your Customers

As a service advisor, you know the cooling system pretty well. It’s easy to forget that the customers you work with every day may not understand the cooling system very well. So some of your explanations about cooling system issues may go over their heads.

Contaminated Fuel – What to Know

Fuel contamination is more common than you think. Most of the gasoline available today in the United States is clean and free of contaminants. But, there is still contaminated gasoline being sold around the country, from Decatur to Florida to New Jersey.

Spot Counterfeit Parts Like A Pro: Five Tell-Tale Signs to Look For

If you are selling auto parts online, you should be aware of a scam that’s going on. A “customer” purchases a legitimate part from your shop and returns a counterfeit part in its place. They get a refund, and then they sell the legitimate part to someone else.