High- Tech Suspension and Ride Control
Unlike stock replacements, consumers buy performance shocks with a suspension upgrade in mind. In order to close the sale, you need to be savvy enough to relate to your performance customer.
Alternative Refridgerants: The Future of Climate Control
Alternative Refrigerants: The Future Of Climate CoCurrently, the North American vehicle manufacturers have no plans to phase out R-134a, but they are looking at ways to reduce the refrigerant capacity of A/C systems so they contain less R-134a. Some of today’s new cars only require a refrigerant charge of 13 oz. – which is not even a full 14 oz. can of refrigerant!
Power Brake Boosters
Where would your customers be without these amazing devices? In the emergency room? Power brake boosters are standard equipment on virtually all vehicles today thanks to disc brakes and the motoring public’s desire for effortless braking. The power assist provided by the brake booster allows a 120 lb. soccer mom to bring 6,000 lbs. of
Create a Spark!
Advancements in ignition technology have certainly slowed replacement rates, but they have also opened up more ignition sales opportunities.
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing
Universal Coolants: The Ultimate Answer?
For nearly a decade, vehicle manufacturers have been introducing and using a variety of extended life coolants. The only thing these coolants have in common is they all seem to differ in formulation and color. There are orange coolants, green coolants, blue coolants, red coolants, yellow coolants, even pink ones. The proliferation of different coolant
Filter Technology
Information on replacing and caring for filtration systems.
Dual Mass Flywheel/Clutch Replacement Options
Your flywheel questions answered.
Engine Hard Parts: Still a Hard Sell?
Are engine ‘hard parts’ so called because they’re more difficult to sell than other automotive products? While it’s true that the internal engine parts market is soft, hard parts sales can still be an important part of your overall sales.
Tech Sales Forum
This month, Counterman presents 14 technical articles in a unique Q & A format that address many important product categories.
Engine Kit Sales Tips
For many counterpeople, selling engine parts is no different than selling any other automotive replacement part: You identify the year, make, model and engine application, then look up the parts, right? That’s the basic process in a nutshell. But with engine parts, it isn’t always so simple. Most engine components are not replaced separately. A
Selling Ride Control Products: The Shocking Truth
Here is the shocking truth: 70 percent of people think the primary function of shocks and struts is to provide a comfortable ride. That’s probably why they place such a low priority on replacing worn shocks and struts. Only 21 percent of the people surveyed recognized the fact that new shocks and struts can improve handling and driving safety.