“If you provide the customers with consistent and trustworthy service, it will ensure that the customers return again and again,” Simpson said. “I have always prided myself on going the extra mile – maybe I even get carried away sometimes.”
Ives is a renaissance man: a parts guru with a bachelor’s degree in music theory/composition.
Remanufactured engines have become a harder sell in a shrinking market, so its essential to find a trusted supplier and embrace niche markets.
Help your professional customers be more profitable using tools from the ‘Be Car Care Aware’ campaign.
Jerry Ives knows how to make music behind the counter. He says that engines and music composition are very similar, mathematically speaking.