NTN, the parent company of BCA Bearings, recently announced the launch of BCA’s 2023 “Summer Cruisin’” promotion.
During the promotion, BCA’s warehouse-distributor customers can earn BCA-branded, premium merchandise with orders of BCA wheel-hub assemblies, bearings and seals.
“We are excited to unveil the theme of our 2023 summer promotion” said Georgianne Dickey, director of marketing. “The Summer Cruisin’ theme is meant to evoke the feeling of hitting the road for a summer cruise in a classic car, hanging out with friends and family at a car show, or just cruising with your windows down in your freshly washed car. The promotional items were selected to complement the ‘Summer Cruisin’’ theme, so they are all items that an auto enthusiast would want to keep handy for the summer. We look forward another successful summer promotion with our BCA customers!”
BCA’s Summer Cruisin’ promotion enables customers to earn tiered packages of BCA branded merchandise with qualifying orders, which they can then use to conduct their own localized promotions. This allows the BCA-branded merchandise to reach every level of the distribution channel, from the counter people who recommend BCA products to the technicians who install them.
“The Summer Cruisin’ promotional items pay homage to summer car care activities that we all undertake to keep our prized vehicles fresh and clean,” NTN said in a news release. “Start off with a carwash bucket kit to sparkle up the exterior, shop towels to clean and polish inside and out, and a multi-function car duster to give the finish a final shine. Use the funnel to top off your fluids, throw on the stylish trucker cap, and now you’re ready to cruise. As your cruisin’ down the road, you can keep your trunk neatly organized with the tailgate carry-all, while keeping refreshments cold in the wheeled cooler. Once you arrive at your destination, you have a can coolie to keep your drink cold, a gameday director’s chair to relax in comfort, and a clamp-on umbrella to keep you cool in the shade. Now you’re Summer Cruisin’ with BCA!”
BCA’s 2023 Summer Cruisin’ promotion runs from April 1 through June 15, so keep an eye out for BCA merchandise coming to a summer cruise near you. For additional details about BCA’s 2023 Summer Cruisin’ promotion, contact a BCA sales representative or customer relations advocate.