BROADVIEW Ill. Bosch has redesigned its automotive aftermarket website www.BoschAutoParts.com with specific focus on improved visitor engagement and ease-of-use. Although it covers a wide range of product lines, special promotions, motorsports, Bosch Gear, a vehicle part finder and a local parts store locator, the new website is designed to be more visually engaging and especially easy to navigate, the company says.
The home page of the new Bosch website is anchored by a rotating graphic well that highlights specific products through the use of images, animations or video. Below the well, a sliding carousel showcases the full range of Bosch products alphabetically at-a-glance. Simply click to choose key replacement product lines from alternators to wiper blades, plus the 11 product lines in between. The home page also includes bolder graphics identifying special merchandising programs plus easy-to-spot "Vehicle Part Finder" and "Where to Buy" icons, the company pointed out.
“We charged our web team with the task of making our new site the easiest in the business to navigate,” said Pam Krebs, director of advertising and sales promotion for Bosch’s Automotive Aftermarket Division. “This was especially challenging because of the wide range of products we offer and the various audiences this site would have to serve parts professionals and technicians as well as motorists.
“Industry research indicates that website visitors want to locate the information they need within just two clicks of the mouse once they arrive at a site’s home page,” said Krebs. “This new site demonstrates that we can achieve such a result even with the broad assortment of products and programs available from Bosch, the largest supplier of auto parts in the world.”
The company added that product detail pages are now structured in a convenient tabbed format, making it simple for visitors to locate and switch between feature/benefit information, technical info, documents, promotions and FAQs. Plus, a sliding carousel at the bottom of the page puts movement between products within a category just a click away.
“Whatever the visitor is looking for in terms of automotive aftermarket parts or related information, he or she will find it easily and without much effort on our new website,” Krebs said.