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Champion Spokesperson Kevin Harvick to ‘Chat’ Live with Fans Through Monthly Twitter and VYou.com Sessions

Innovative ‘#ChampionChat’ campaign begins Jan. 10 on TweetChat.com.

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SOUTHFIELD, Mich. — The thousands of NASCAR Sprint Cup racing fans who have always wanted to ask driver Kevin Harvick a question will now have the chance through an innovative monthly #ChampionChat social media campaign that begins Jan. 10 at 7 p.m.

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Harvick – driver of the No. 29 Budweiser Chevrolet and spokesperson for Federal-Mogul’s iconic Champion brand of spark plugs, filters, wipers and performance chemical additives – will “chat” live with fans for 30 minutes via the popular TweetChat.com social media website. To ask Harvick a question, participants simply need to visit TweetChat.com and use the #ChampionChat hashtag at the end of each message. Questions and answers will also appear on the Champion brand’s @ChampionParts Twitter feed.

#ChampionChat sessions will occur on the second Tuesday of each month in 2012.

In addition to the live monthly chats, fans can submit questions to Harvick through the VYou.com conversational video site via the #ChampionChat account. Harvick will respond to several questions each month.

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“The ChampionChats campaign is a great way for racing fans and the millions of consumers who rely on Champion products to interact with Kevin on a one-to-one basis,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “Participants can learn about race preparation and strategy and the things he does outside of the motorsports world.”

The Champion brand and its red and black “bow tie” logo now represent an extensive portfolio of “Performance Driven” technologies, including spark plugs; oil, air and cabin air filters; wiper blades; and chemical additives for automotive, lawn and garden, marine, motorcycle, ATV and other applications. These products are available through thousands of retailers across North America.

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To join a live ChampionChat with Kevin Harvick, simply log on to TweetChat.com and ask your question using the #ChampionChat hashtag at the end. The live feed will be available on TweetChat.com as well as the Champion brand’s @ChampionParts Twitter feed. To post a video question for Harvick, please log on to VYou.com.

For more information about Champion products and programs, visit www.AlwaysaChampion.com.

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