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Connect Live With Kevin Harvick Tonight Via Federal-Mogul’s #ChampionChat Campaign

The NASCAR Sprint Cup driver is extending the Champion brand’s reach to thousands of additional consumers each month.

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SOUTHFIELD, Mich. – Do you have a question you’d like to ask NASCAR Sprint Cup driver and Champion brand spokesperson Kevin Harvick? Federal-Mogul will provide the opportunity tonight at 7 p.m. via its #ChampionChat social media campaign on Twitter, TweetChat.com and the VYou.comconversational video site.

Today’s 30-minute session is the fifth in an ongoing series of monthly chats designed to connect Harvick, driver of the Richard Childress Racing No. 29 Chevrolet, and the “Performance Driven” Champion brand with fans around the world. To ask a question, participants simply need to send a tweet using the #ChampionChat hashtag at the end of each message. Following the Twitter chat session, Harvick also will respond to select questions via video on the VYou.com social media site.

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“Kevin’s fans and the millions of consumers who know and respect the Champion brand of spark plugs, filters, wiper blades and performance chemicals have made this campaign a phenomenal success,” said Jessica Wynn, manager of brand strategy, North America, Federal-Mogul. “Kevin has been a great partner for our brand. A new generation of racing fans are learning how Champion offers superior performance in any application, whether it’s a car, motorcycle, ATV, personal watercraft or lawn-and-garden equipment.”

To follow Tuesday night’s chat session, log on to TweetChat.com or Federal-Mogul’s @ChampionParts Twitter feed. All video messages are archived on VYou.com.

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For additional information about Champion products and programs, visit www.AlwaysaChampion.com.

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