TULSA, Okla. – Dayco has announced the launch of its fourth annual Dayco Pick-a-W promotion to kick off the spring preventative maintenance season.
Three years ago, Dayco developed an online bracket contest for the NCAA March college basketball tournament, which the company says proved to be a great success. Based on its popularity, Dayco brings the contest back this year. It is available to all professional technicians and jobber and WD employees in the automotive aftermarket.
To participate, register at www.DaycoPickaW.com. Registered participants will have access to a website where they can monitor their progress throughout the tournament. Once a customer registers, they will get a thank you email informing them that the bracket information will be emailed to them on March 12. This will then give them three days to make their picks before the tournament begins. Players also have the ability to build "buddy" lists for some additional regional competitiveness.
Throughout the tournament, registered players will receive valuable information on Dayco product categories ensured to educate and increase profit potential, the company says.
Dayco will be offering card grand prizes of $1,000 as well as $250 winners in each round during the tournament. In addition, Dayco will add an extra $200 to the grand prize, if the winner is a fan of the Dayco Facebook page.
Visit www.DaycoPickaW.com to play.
