STAUNTON, Va. – With high gas prices leading to higher operating costs, Federated member Vaca Valley Auto Parts decided to take action. The Fairfield, Calif.-based company has added four Prius C Hybrids to its delivery fleet, resulting in immediate savings.
 
“With the cost of fuel these days, we decided to take steps to reduce our delivery costs,” said Jack Martin, president and founder of Vaca Valley Auto Parts. “Finally, we took the leap, purchasing four Prius C Hybrids and putting them into service. We have seen a big reduction in fuel costs and expect the payback to come in two years.”
 
As part of introducing its new Prius C Hybrid delivery vehicles, Trevor Martin, vice president and general manager of Vaca Valley, designed a “Vaca Valley Goes Green” promotion for its customers. To celebrate, Vaca Valley gave every customer with an invoice of more than $100 a Lotto Scratcher ticket for a chance to win some extra “green.” In addition, those customers who did not have a winning lottery ticket were eligible for a second-chance bonus drawing to win such prizes as an iPad, LCD television and a Federated Racing hospitality package at Infineon Raceway in Sonoma.
 
Vaca Valley Auto Parts was formed in 1974 by Jack Martin, Richard Black and William Suter. In 1975, Martin purchased the shares of his other partners and Vaca Valley Auto Parts became the family owned corporation that it is today. From the beginning, the company’s goal was simple, to be the best auto parts store in the region. The Vaca Valley Auto Parts staff of ASE-certified counter professionals serves a variety of customers including professional installers and do-it-yourselfers as well as fleet, industrial and marine customers.
 
“We commend Jack and Trevor Martin on their proactive efforts to reduce costs while at the same time, being environmentally friendly,” said Rusty Bishop, CEO of Federated Auto Parts. “Vaca Valley has a long history of innovative ideas and programs that have helped set them apart from the competition.”