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FleetPride Broadens Parts Selection On E-Commerce Site

Adding more parts to the website is in direct response to customer feedback, according to FleetPride.


FleetPride Inc., one of the nation’s largest distributors of truck and trailer parts and service in the independent heavy-duty aftermarket, has further enhanced its digital offering by doubling down on the number of parts the company has available directly on its e-commerce platform,

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“Today, we are following through on our commitment announced in October to grow our digital offering,” said Darren Taylor, senior vice president of marketing and digital at FleetPride. “This milestone achievement of 400,000 parts aligns with our growth strategy and gives us the opportunity to reach more customers through our online platform, which is key to our mission. We understand that customers are facing new and unexpected challenges due to supply chain and material shortages across the country. The addition of these integral products to our platform advances our ability to serve the broader market of customers by expanding beyond the normal methods of procurement to make online marketplace buying as simple and efficient as possible.”


Adding more parts to the website is in direct response to customer feedback, according to FleetPride.

“Our customers are working harder than ever to keep their fleets up and running, coast to coast,” said Mike Harris, senior vice president of sales and operations at FleetPride. “It is our mission to have the right parts, when and where our customers need them. Whether it’s for an emergency repair or regularly planned maintenance, FleetPride is committed to being the preferred solutions provider in the heavy duty aftermarket. Due to our size and scale, we are now able to provide a more robust offering through our platform, 24/7. This allows our customers to better plan and prepare for their fleets using our one-stop-shop solution.”

Advertisement offers real-time parts inventory and availability; an online chat function supported by live industry experts; account history and invoice tracking; the “MyFleet” feature for accounts with multiple trucks; direct shipping; and more.

“We stand committed to our customers and the growth of our e-commerce platform; putting the keys to success in their hands by keeping them ‘Ready for the Road Ahead,’” said Taylor. “FleetPride is relentless in our pursuit of being the preferred supplier of heavy-duty truck and trailer parts and service, while maintaining our local teams who continue to provide the services our customers have come to trust in the field.”


FleetPride has more than 1 million parts in its portfolio and expects to have every part available for sale online within the next two years. 

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