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FRAM Wins Popular Mechanics’ Readers’ Choice Award

FRAM is recognized by thousands of readers as their “Favorite Filter Brand.”

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LAKE FOREST, Ill. – The readers of Popular Mechanics magazine have named FRAM as its favorite filter (air, oil or fuel) brand as part of the publication’s 2012 Readers’ Choice Awards.
 
“It is definitely an honor to be recognized by the readers of Popular Mechanics, many of whom are true gear-heads, as the best filter brand on the shelf,” said Josh Gordon, marketing director for FRAM Filtration. “At FRAM Filtration, we are focused on developing products that enhance the driving experience and deliver the best engine protection available.”
 
Since 2009, Popular Mechanics has conducted the annual survey to determine readers’ favorite brands in the automotive, home, retail and electronics categories. This year, in the automotive segment, readers were asked to vote for their favorite brands across eight categories, including gas, oil and tires. More than 3,000 readers responded to survey.  
                  
FRAM Filtration’s top-selling oil filters include Extra Guard, Tough Guard and FRAM Ultra, as well as FRAM Fresh Breeze, a cabin air filter that removes 98 percent of dust, dirt and allergens.
 

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