Hankook Tire to Showcase Latest EV Tires at Electrify Expo

Hankook Tire said it will showcase its full line of EV tires at select cities as part of this year’s Electrify Expo.

The company also will sponsor the Demo District at all Electrify Expo events. The Demo District is designed to provide hands-on experiences with electric vehicles.

Attendees will have an exclusive opportunity to experience Hankook’s iON tire lineup tailored specifically for EVs.

“As North America’s largest and No. 1 EV event, Electrify Expo serves as an ideal venue for Hankook to demonstrate our full range of EV tires and engage with consumers who are passionate about electric mobility,” said Rob Williams, president of Hankook Tire America Corp. “Our iON tire lineup is a testament to our commitment to delivering superior driving performance and safety for EV owners. By participating in events like Electrify Expo and showcasing our EV tire technology, Hankook aims to inspire consumers and the industry alike to embrace sustainable mobility solutions.”

Visitors to the Electrify Expo in Long Beach, California, on May 31-June 2, San Francisco on Aug. 24-25, New York City on Oct. 12-13 and Austin, Texas, on Nov. 9-10 can expect to explore Hankook’s full range of iON products, the company noted.

SEMA member companies and automotive enthusiasts have come out in strong opposition to the California Air Resources Board’s (CARB) “Advanced Clean Cars II” (ACC II) regulation that would ban the sale of new internal combustion engine motor vehicles by 2035. Specialty aftermarket businesses and industry supporters sent over 5,000 letters to the U.S. EPA expressing opposition to the agency providing California a Clean Air Act waiver, which is required for ACC II to take effect. Industry and enthusiasts alike have united in opposition to California’s Zero Emissions Vehicle (ZEV) mandate that they said would adversely impact automotive businesses, their employees and millions of automotive enthusiasts.