Thomas Dayton, Author at Counterman Magazine
Assault on Batteries

Even EV batteries aren’t immune to the effects of extreme winter weather.

EV Batteries
Understanding the Customer Lifecycle

Knowing the most effective ways to connect with each customer type helps create repeat business and build your brand.

Customer Lifecycle
Navigating the Lubricant Labyrinth

A surge in specialized engine oils has led to some confusion over the correct recommendations for each application.

Motor Oil
Winter Vehicle Prep

Keep your customers safe with these preventative-maintenance tips.

Deer-Collision Season: It’s Bucks vs. Bumpers

In the heart of deer-collision season, drivers need to be on high alert.

The ‘Other’ Gaskets

Why should head gaskets get all the glory?

A Closer Look at Lincoln-Mercury

The Mercury brand was shuttered in 2010, while Lincoln is enjoying a bit of a renaissance.

What’s a Classic Car?

As cars and enthusiasts continue to age, the definitions of “classic” or “collectible” will continue to evolve.

Selling Roof Racks and Cargo Carriers

When the bare necessities just aren’t enough, recommend these
cargo solutions.

Small Animals Can Cause Big Problems with Cars

Critters can inflict serious punishment on your
customers’ vehicles.

Decoding Honda’s VINs

The automaker’s engineering prowess isn’t necessarily on display in its VIN encoding.

Staying Comfortable Behind the Counter

Ergonomics can play a big role in your on-the-job comfort and overall health.