Thomas Dayton, Author at Counterman Magazine
Incorrect Catalog Search Results May Be Your Fault

Garbage In, Garbage Out – Minimize Bad Search Responses By Providing Relevant Data First.

The Hidden Expense of Inexpensive Brake Pads

With premium products, it’s often the “extras” that people don’t consider when comparing them to lesser brands.

Minding Your P’s And Q’s

Price and Quality are two of the most important considerations for customers purchasing from you.

Return of the Rotary Engine

After a decade-long hiatus from the Mazda lineup, the Wankel rotary engine is back … sort of.

Mazda Rotary Engine
Assault on Batteries

Even EV batteries aren’t immune to the effects of extreme winter weather.

EV Batteries
Understanding the Customer Lifecycle

Knowing the most effective ways to connect with each customer type helps create repeat business and build your brand.

Customer Lifecycle
Navigating the Lubricant Labyrinth

A surge in specialized engine oils has led to some confusion over the correct recommendations for each application.

Motor Oil
Winter Vehicle Prep

Keep your customers safe with these preventative-maintenance tips.

Deer-Collision Season: It’s Bucks vs. Bumpers

In the heart of deer-collision season, drivers need to be on high alert.

The ‘Other’ Gaskets

Why should head gaskets get all the glory?

A Closer Look at Lincoln-Mercury

The Mercury brand was shuttered in 2010, while Lincoln is enjoying a bit of a renaissance.

What’s a Classic Car?

As cars and enthusiasts continue to age, the definitions of “classic” or “collectible” will continue to evolve.