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ITW Global Brands Introduces Innovative New Automotive Care, Maintenance and Performance Products

These innovative new products expand three leading ITW Global Brands performance families: Rain-X, Black Magic appearance products and Slick 50 engine treatment.

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HOUSTON — ITW Global Brands, through its flagship Rain-X, Black Magic, and Slick 50 brand leaders, has introduced nine new automotive care and maintenance products engineered for maximum performance to clean and shine tires and wheels, wash and wax vehicles and recharge engines.

“The ITW Global Brands mission is to deliver the best, most satisfying automotive care, maintenance and performance experience to consumers, influencers and industry professionals around the world,” said Harley Johnson, ITW Global Brands brand director. “Our new products are a detailer’s and performance enthusiast’s dream, one that will inspire and reward anyone who has a passionate connection to the excellence of their vehicle.”

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These innovative new products expand three leading ITW Global Brands performance families: Rain-X, Black Magic appearance products and Slick 50 engine treatment. Here are the details:

•Rain-X Perfect Dose Car Wash provides a super concentrated wash, rinse and wax formula, while Rain-X Deep Cleaning Windshield Kit delivers ultimate visibility using clay bar technology.

•Black Magic Easy Shine Clay & Wax Kit is a user-friendly automotive paint cleaning and waxing system, and Black Magic Wheel Restoration Kit fully repairs scratches, corrosion, rust and curbside rashes. Black Magic Chrome Wheel Cleaner and Black Magic Aluminum Wheel Cleaner are purpose-built to safely clean wheel surfaces, while Black Magic Bleche-Blak is a powerful black wall tire cleaner. And Black Magic Wheel Protectant prevents the build-up of embedded brake dust and grime, making wheel cleanup easy.

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•Slick 50 Supercharged Synthetic Engine Treatment unleashes maximum horsepower and ultimate performance. It protects against power robbing friction, heat & wear, helps improve fuel economy, enhances oil durability, cleans & prevents sludge and fights ethanol/water damage.

•Slick 50 Recharged High Mileage Engine Treatment restores lost engine performance in vehicles with over 75,000 miles. Helps protect against friction, heat and wear, stops oil consumption, leaks & smoking, plus cleans and prevents/removes sludge.

“We make it easy for auto enthusiasts to find these new products, because most are readily available at Wal-Mart, Advance Auto Parts, AutoZone and O’Reilly Auto Parts,” Johnson added. “By combining affordable prices with high-performance quality, they represent a new generation of excellence founded on the proactive ITW Global Brands philosophy of bringing innovative new solutions to the automotive marketplace.”

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