AKRON, Ohio – Babcox Media Inc. is pleased to announce the appointment of Jeff Stankard as group publisher of its Tire Review and Fleet Equipment properties, effective immediately. In this expanded role, Stankard will oversee the day-to-day activities of these well-respected Babcox brands, as he continues in his role as Babcox Media vice president.
 
“With more than 14 years with Babcox, complemented by 15 years at The Goodyear Tire & Rubber Co., Jeff is ideally suited for this new role,” said Bill Babcox, president of Babcox Media. “We are excited to leverage Jeff’s industry expertise and business savvy to the benefit of the readers and advertisers of these two key Babcox properties.”
 
As Babcox vice president, Stankard has had extensive interaction with Jim Smith, editor of Tire Review, Carol Birkland, editor of Fleet Equipment, and their respective editorial teams.
 
“The professionalism and dedication of the editorial and sales groups are what makes our magazines invaluable to our readers and our partners,” Stankard said. “I look forward to working even closer with these two teams as we continue to provide our readers with the highest level of relevant content to help them run more profitable and productive businesses.”