Federal-Mogul Motorparts Launches ‘Parts Matter’ Digital Campaign
Developed in partnership with award-winning global digital marketing agency iCrossing, the new “Parts Matter” campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.
CRP Industries Marks 60-Year Milestone
Multi-faceted marketer/supplier a leader in automotive parts and industrial products sectors.
Spectra Premium Introduces 13 New Heavy-Duty Truck Radiators
Coverage includes popular Freightliner, International and Kenworth trucks, as well as Bluebird/Carpenter buses.
Executive Interview With Michael Palm, Vice President, Marketing And Brand Management, CRP Automotive
In this Executive Interview from Counterman’s sister publication, aftermarketNews, we hear from Michael Palm, VP of marketing and brand management for CRP Automotive, parent company to the brands Rein Automotive, ContiTech Automotive Belts, Pentosin Technical Fluids and AJUSA Engine Parts. In this interview, Palm shares with aftermarketNews an update on the Rein Automotive brand strategy in the NAFTA region, as well as his thoughts on the import market today and going forward.
Executive Interview With Kevin Freeland, Co-CEO Of Federal-Mogul And CEO, Vehicle Components Segment
Counterman sat down with Freeland to discuss his extensive retail background, his thoughts on Federal-Mogul’s position today in the aftermarket and opportunities and challenges ahead in the global marketplace. Before joining Federal-Mogul in 2013, Freeland was COO of Advance Auto Parts, a position he held after serving as executive vice president of merchandising, information
Executive Interview With Jon Douglas, General Manager, MAHLE Clevite
AftermarketNews recently sat down with Jon Douglas, general manager of MAHLE Clevite. A 20-year veteran of the MAHLE Group, Douglas was named GM of Mahle Clevite this past July. In this exclusive interview, Douglas shares some of his short- and long-term goals for the business, talks about the company’s recent consolidation in Michigan and more.
Federal-Mogul’s Fel-Pro Releases Problem-Solving One-Piece Gasket
New Fel-Pro oil plan gasket addresses repair issues on 2009-’12 Hyundai, Kia engines.
Catalytic Converters Are Big-Ticket Items
Original equipment converters are supposed to last upward of 150,000 miles or more, but may fail sooner for a number of reasons.
Choose The Right Gasket For The Job
Gaskets come in a wide variety of materials and designs, so there is often confusion as to which brand of gasket or which type of gasket is “best” for a given application.
The February 2013 Digital Edition Of Counterman Magazine Is Available
In the February 2013 digital edition of Counterman magazine, we discuss exhaust, catalytic converters, gaskets, ignition wire sets, lighting and timing belts.
