Maintenance vs. Repair: The Impact on Parts Sourcing
Knowing what maintenance parts your customers need will make their vehicles safer and more reliable — and your revenue greater.
Analyze This! Evaluating Performance
Sales don’t always mean profits. Therefore, an on-going analysis of your business’ financial health is essential to understanding your bottomline. After all, you can’t mind what you can’t measure.
Where Have All the Product Reps Gone?
When you have questions about a part, you don’t want to talk to a computerized “options” voice on the other end of the line. You want to talk to a real person, with real knowledge. Will the good old days of real product reps ever return?
Annual Technical Training Seminars
Every April, Counterman presents the annual Technical Sales Seminars. This year’s seminar series provides the technical details on 12 essential product categories.
Selling the Complete Brake Job
Every brake job is unique. Some jobs only require a set of new pads, while others may require calipers, hoses, drum hardware, a master cylinder or other parts. This month, find out what you’ll need to complete any brake job.
What Defines a Champion?
You can’t have a winning parts team without the right players. Teammates must train hard, execute plays strategically and most importantly, know when it’s okay to laugh if they fumble and drop the ball.
ASE Test Prep: Electrical Systems
There will be three questions on the ASE P2 test that deal with the electrical system and components.
Mechanic Connection: Keeping Up with Technology
Automotive technology has advanced steadily in the last 50 years, but keeping up with it involves the tech’s mind and experience as much as it does scan tools and the Internet.
Specialized Employee Training
The investment you make in your store will provide positive returns for business and added benefit for your employees.
Auto Fluids and Specialty Chemicals
If there’s one word that describes automotive fluids and specialty chemicals category today, it’s this: Confusion! It seems that every aftermarket fluid and chemical supplier is trying to outdo its competitor by expanding lines with more and more new specialty products that are targeted at narrower and narrower potential buyers. It’s vertical marketing that’s squeezing