Federal-Mogul Launches Next Phase of Innovative ‘Smart Choice’ Campaign
SOUTHFIELD, Mich. — Federal-Mogul Corp. is launching new promotions and special consumer offers as part of the next phase of its innovative “Smart Choice” trade and consumer campaign. Introduced earlier this year, the Federal-Mogul Smart Choice campaign reinforces the message that longer-lasting, better-performing premium replacement products are the best option for consumers who are
Batteries Are Working Harder Than Ever
The basic chemistry inside a car battery has not changed, and average battery life is still only about four to six years (and can be as little as three years in really hot climates).
Choose The Right Wiper For The Job
Most wiper manufacturers now offer multiple wiper products under their brand name.
Federal-Mogul Launches Year-Long Multi-Brand Campaign
Federal-Mogul Corp. is launching an extensive, fully-integrated campaign designed to reinforce the company’s message that longer-lasting, better-performing premium replacement products are today’s best option for professionals and do-it-yourselfers performing virtually any common automotive repair.
Automotive Aftermarket Electronics: The ins and out of how body control components operate
More refined safety and convenience systems such as telematics communications systems have placed an even greater load on vehicle electrical systems.
17th Annual Technical Forum: Wiper blades
Counterman magazine presents 15 technical and sales topics in an easy-to-read question-and-answer format for the magazine’s annual Technical Forum. This article appeared in the August 2009 issue
Framless Blades = More $$
New frameless wiper blades provide opportunity for additional profit.
Maintenance vs. Repair: The Impact on Parts Sourcing
Knowing what maintenance parts your customers need will make their vehicles safer and more reliable — and your revenue greater.
The Complexities of Multiplexing
We can surely count on multiplexing to proliferate throughout all vehicle lines and become a common issue in future aftermarket parts distribution and service. But only time will tell how the aftermarket will adapt.
Consumer Aftermarket Behavior Study
In partnership with Industrial Marketing Research, Counterman presents consumer and technician sourcing habits for 10 critical product categories. Click here to read: CABS Intro Click here to read the consumer analysis of: AC Compressors Click here to read the consumer analysis of: Ball Joints Click here to read the consumer analysis of: Brake Pads Click